One to Watch: Pringle of Scotland

Gone are the days when Pringle was merely a frumpy cashmere jumper company that made really good socks! Tom Ford's protege Claire Weight Keller is now at the creative helm at Pringle of Scotland making the label a fashion force to be reckoned with. Think beautiful textured cashmeres with a fashion edge mixed with beautiful structured dresses and jackets in dark classic colours with the occasional flash of a seasonal colour! The days may be gone where Pringle was just a jumper company however it must not be forgotten that Pringle invented the argyle print which has been used for nearly a hundred years most recently at this weeks Christopher Kane's S/S 11 show. Pringle of Scotland has been growing rapidly as a fashion brand for the last 5 years but when Anna Wintour sat in front row of their A/W 10 show and the S/S 11 show this only confirmed that Pringle of Scotland has successfully made the transition to Uber brand!

The Front Row

S/S 11 Collection Highlights